Post by amirmukaddas on Mar 12, 2024 4:29:59 GMT -4
The thing I am unfortunately (and sadly) realizing is that the concepts I talk about are not always easy to grasp. In some cases , very long contents are produced whose "pillar" nature is not suitable for creating the relevance necessary to push target pages. You must know how to choose when it is appropriate to create a single substantial guide and when to break the useful information into clusters of shorter content that is perhaps more suitable for immediately satisfying users' needs. The game is played on the perception of the urgency that your readers have to understand how something works OR what to know about something: in the first case it is fine to have them consult a pillar article, in the second it may make more sense to create shorter pages, whose use takes just a few seconds.
When a Pillar is not a pillar Then there are cases in which a pillar article would also be good for the type of query and the underlying search intentions, and this is where I sometimes see a bit of approximation in those who Denmark Telegram Number Data compose them. Often it is the content curation element that fails. There's no point in spending weeks gathering information to "vomit" onto a web page. I happened to see Pillar articles that were very well looked after with respect to the quality of the text, but insufficient with respect to the logic of web usability, not only because they lack targeted calls to action , but due to the lack of images , bold text , internal links , tables and any other attention enough to make the sight of a mountain of (albeit excellent) text at all pleasant.
However valid, if your pillar does not accompany users along logical and conversion paths, it will not produce the interaction necessary to produce relevance, consequently it will not create value to be translated into a positive signal with respect to ranking. Conclusions You didn't make a pillar, you made an explanation ! I realize more and more that it's not what we do that works, but it's the way people react to what we do that makes the difference. For this reason you must take care of the appearance of your contents and of your website in general with the same attention that you put into taking care of the quality of what you write and more generally of what you sell. Form is the new substance.
When a Pillar is not a pillar Then there are cases in which a pillar article would also be good for the type of query and the underlying search intentions, and this is where I sometimes see a bit of approximation in those who Denmark Telegram Number Data compose them. Often it is the content curation element that fails. There's no point in spending weeks gathering information to "vomit" onto a web page. I happened to see Pillar articles that were very well looked after with respect to the quality of the text, but insufficient with respect to the logic of web usability, not only because they lack targeted calls to action , but due to the lack of images , bold text , internal links , tables and any other attention enough to make the sight of a mountain of (albeit excellent) text at all pleasant.
However valid, if your pillar does not accompany users along logical and conversion paths, it will not produce the interaction necessary to produce relevance, consequently it will not create value to be translated into a positive signal with respect to ranking. Conclusions You didn't make a pillar, you made an explanation ! I realize more and more that it's not what we do that works, but it's the way people react to what we do that makes the difference. For this reason you must take care of the appearance of your contents and of your website in general with the same attention that you put into taking care of the quality of what you write and more generally of what you sell. Form is the new substance.